Bluette began with a simple idea: that caring, intentional hair accessories can bring ease, confidence, and beauty into everyday life. What started as a love for effortless styling and meaningful details has grown into a brand rooted in comfort, simplicity, and care. Designed for all hair types and all people, each piece was created to help you feel confident, supported, and beautifully yourself.

Bluette is also built with heart. After spending time working with and supporting Guardia School in Costa Rica, it inspired deep gratitude and purpose, the mission became clear — to give back in a way that truly matters. That’s why a portion of every purchase is donated directly to support education, opportunity, and well-being within that community. It’s a commitment to care that extends far beyond hair.

Guided by the belief that small gestures can transform daily routines, Bluette celebrates the beauty of natural, everyday styling. Every clip is crafted with intention — gentle on your hair, secure in its hold, and timeless in its design — made to elevate even the simplest moments of your day.

Bluette is devoted to caring: caring for your hair, caring for your confidence, and caring for the people and places that inspired this journey. Because your routine deserves accessories designed with you in mind — thoughtful, beautiful, and made to last.